Why do some colors look slightly different online than they do in real life?Updated 4 months ago

We do our very best to photograph and display our shades as accurately as possible. However, colors can sometimes appear slightly different in person due to a few factors, including:

• Lighting (natural daylight vs. indoor lighting)

• Screen settings (brightness, contrast, and color calibration)

• Device differences (phone vs. computer screens)

• Your skin tone and undertone, which can affect how a shade appears once applied

If you’re unsure between shades, we always recommend ordering samples first (foundations and concealers) so you can confidently choose your best match.